Running your own business can be tough.
Between all the financial considerations, business decisions and the day-to-day running of operations, things like brand awareness can get overlooked.
But you should never underestimate the importance of promotional products and the benefits they can have for your business.
So why not consider using promotional candy for your business? They could be the missing piece in your marketing plan.
When it comes to promotional products, candy ticks a lot of boxes. It's cost-effective, easy to brand, and everyone loves it!
Be honest, if you're at a lengthy conference, what would you rather be given by a business delegate: a notepad, or some candy?
Need more information about custom candy wrappers? Read on for the top 5 reasons you should use promotional candy bars.
1. Everyone Loves Candy
Yep, everyone loves candy. It might sound obvious but giving customers and clients a little bit of something they love is only ever going to make them think kindly towards you.
Creating that positive feeling between your business and your customers is a really big deal. And what better way to do it than with candy? Hey, there are even some health benefits to eating chocolate!
If you hand out promotional candy at a trade show or conference, it could come as a complete surprise to your clients. While other businesses might hand out a pen or a pin, these will just get thrown in the desk drawer with all the others.
Just watch the faces of your clients when they realize you are handing out candy instead!
2. Cost-Effective Marketing
When you are setting out your marketing plan for your business, the budget is usually one of your first considerations. Which is not surprising. Very few businesses have money to burn, and they need to make sure their marketing spending is targeted efficiently.
Candy doesn't cost the earth, and with our best price guarantee you know you will be getting the best deal on your custom candy.
In fact, you can buy customized candy with your business logo on for as little as $0.60 a piece. So for less than a dollar a piece you can get your brand, contact details and business logo into the hands of your clients. And because it's candy, you can make them smile too.
Now that's cost-effective marketing.
3. Increase Brand Awareness
All businesses want to create an impression and be remembered by customers and prospective clients.
A company's logo and branding are its identity. They are the first thing that people see, and how they remember and recognize that business.
Creating and maintaining a healthy brand takes a bit of work. But it's worth it. Good branding will make prospective clients sit up and take notice. It will also increase employee pride in the business.
So how do you increase brand awareness?
In short: by getting it out there.
Spend time considering your logo and branding. Start visualizing how it looks to customers. Then you can develop your marketing campaign to get your brand out to as many prospective customers as possible.
Each time you send out a promotional email or correspondence you are increasing brand awareness. And what could have more impact than physically putting your branding in someone's hand? And if that branding is on something as enjoyable as candy, then you really are making a statement.
4. Customer Loyalty
Customers don't owe you anything.
They can take their business anywhere they choose. It's a free country, right?
So how do you encourage your clients to keep coming back for your products and services?
It comes back to making those positive associations again. Making them feel special, wanted and appreciated.
We're not saying a candy bar is always going to be enough to swing a deal, but every little bit helps. Every perk you offer, and feeling of appreciation you give to your customers is likely to increase their loyalty.
When customers are faced with a choice between two businesses that offer similar services they will choose the one that they have the most positive associations with.
Increasing customer loyalty, will, of course, increase the success of your business. So don't underestimate the importance of what might appear as a small gesture such as handing out promotional candy. It can sew the seeds of long-term customer relationships.
5. Promotional Candy Is Fun and Creative
We've talked about how much more enjoyable it is to be given candy than, say, a pen. It stands to reason that people will enjoy being given candy.
But don't stop there.
Each candy bar is a canvas for your creativity. You can have fun designing your custom candy wrappers and really making them stand out.
Think about what the candy bar will say about you and your business. You can have fun using different fonts, and spelling out a wide range of messages on your candy wrappers. Or why not create seasonal candy wrappers and candy wrappers for special events?
In this day and age, anything that helps your business stand out from its competitors could mean the difference between success and failure. So why not become known as the business that always has cool candy bars at its events?
Order Your Promotional Candy Today
So those are some of the reasons that you should be thinking about promotional candy as part of your marketing campaign.
It will make people smile, it won't cost the earth, and it will be great for increasing brand awareness. And you can have fun with it. Marketing doesn't have to be boring. And the more positive associations you create for your business the better.
So why not take a look at our range of business promotional candy and order some today.
And if you want a custom design or need an order shipped urgently, and would prefer to speak to us directly, you can contact us with any queries about our products and we are always happy to help.